Breaking Point: Ohio's Behavioral Health Workforce Crisis

Social Media Assets and Sample Posts

In February 2022, The Ohio Council began spreading the word about our state's behavioral health workforce crisis and the policy solutions to the challenges our system is facing with the release of the "Breaking Point" report. Now, we're asking our community to take part. Whether you're a provider, a community or non-profit leader, an advocate, a person getting treatment for mental illness or addiction, or a family member or friend of someone getting help, you can help bring attention to the behavioral health workforce shortage on social media and show public support for meaningful action!

Learn More About #BreakingPointOhio

Download the social media images below and use them on Facebook, Twitter, Instagram, and other platforms, or follow us @TheOhioCouncil to share official posts from the campaign. The first set of images demonstrates the extent of shortage. The second set explores what can be done to fix it. Each image has suggested post language included. Questions should be directed to Training and Communications Director Erich Hiner at [email protected].

Be sure to use the hashtag #BreakingPointOhio wherever you post about the workforce crisis.


 Social Media Header Images

If you run social media for a provider agency or mental health/SUD advocacy group, you can use the following images as temporary page covers to show your support for the #BreakingPointOhio campaign. Click the button below each image to download it. Each is sized per the specifications of the platform. How to add/update a Facebook Page cover photo. How to change/add a Twitter profile header (aka banner) image. If your browser opens the images instead of downloading them, simply right-click and save when the full-size .png appears.

Facebook header image for Breaking Point campaign click here to download Breaking Point Campaign Twitter Header Image click here to download

Facebook Page Cover Image (851 x 315)

Download (.png)

Twitter Profile Header Image (1500 x 500)

Download (.png)


Image Set #1: The Challenges

Whether you run social media for a provider agency or mental health/SUD advocacy group or just want to help spread the word about the workforce shortage, you can use the following images to take part in the #BreakingPointOhio campaign. Click the button below each image to download it. All images are 1,080 x 1,080 pixels. Be sure to use the #BreakingPointOhio hashtag and add others that make your post more shareable online. If your browser opens the images instead of downloading them, simply right-click and save when the full-size .png appears.

Download Complete Image Set (.zip)

Breaking point ration image for social media.

Download (.png)

Suggested Post Text (Facebook):
Ohioans need mental health and addiction treatment. The problem? Too few professionals. Learn more at tinyurl.com/286azbxt. #BreakingPointOhio

Suggested Post Text (Twitter):
#Ohio residents need #mentalhealth and #addiction treatment. The problem? Too few #behavioralhealthprofessionals. Learn more at tinyurl.com/286azbxt. #BreakingPointOhio

Suggested Post Text (Instagram):
Now more than ever, #Ohio residents need #mentalhealth and #addiction treatment. The problem? Too few #behavioralhealth professionals. Learn more at tinyurl.com/286azbxt. #BreakingPointOhio #mentalhealthawareness #addiction #addictionrecovery

Click here to download

Download (.png)

Suggested Post Text (Facebook):
Ohioans' mental health needs are rising, but the behavioral health workforce is shrinking. Learn more at tinyurl.com/286azbxt. #BreakingPointOhio

Suggested Post Text (Twitter):
Ohioans' #mentalhealth needs are rising, but the #behavioralhealth #workforce is shrinking. Learn more at tinyurl.com/286azbxt. #BreakingPointOhio

Suggested Post Text (Instagram):
Ohioans' #mentalhealth needs are rising due to the #pandemic and #opioid epidemic, but the #behavioralhealth #workforce is shrinking. Learn more at tinyurl.com/286azbxt. #BreakingPointOhio #mentalhealthawareness #recovery

 SUD need image macro for social media click here to download

Download (.png)

Suggested Post Text (Facebook):
More Ohioans have struggled with substance use during the pandemic, and there is a shortage of addiction treatment professionals to help. Learn more at tinyurl.com/286azbxt. #BreakingPointOhio

Suggested Post Text (Twitter):
More #Ohio residents have struggled with #substanceuse during the #pandemic, and there is a shortage of #addictiontreatment professionals to help. Learn more at tinyurl.com/286azbxt. #BreakingPointOhio

Suggested Post Text (Instagram):
More #Ohio residents have struggled with #substanceuse during the #pandemic, and there is a shortage of #addictiontreatment pros to help. Learn more at tinyurl.com/286azbxt. #BreakingPointOhio #addiction #addictionrecovery #recovery #behavioralhealth

 SUD need image macro for social media click here to download

Download (.png)

Suggested Post Text (Facebook):
Behavioral health demand has skyrocketed in Ohio. But as more people have asked for help, the BH workforce has continued to shrink. Learn more at tinyurl.com/286azbxt. #BreakingPointOhio

Suggested Post Text (Twitter):
#Behavioralhealth demand has skyrocketed in #Ohio. But as more people have asked for help, the BH #workforce has continued to shrink. Learn more at tinyurl.com/286azbxt. #BreakingPointOhio #mentalhealth #addiction #recovery

Suggested Post Text (Instagram):
#Behavioralhealth demand has skyrocketed in #Ohio. But the BH #workforce has continued to shrink. Learn more at tinyurl.com/286azbxt. #BreakingPointOhio #mentalhealth #addiction #recovery

 Breaking point image macro about staff retention click here to download

Download (.png)

Suggested Post Text (Facebook):
As demand for behavioral health care has gone up, more BH professionals are leaving the field. Learn more about the BH workforce shortage at tinyurl.com/286azbxt. #BreakingPointOhio

Suggested Post Text (Twitter):
As demand for #behavioralhealth has gone up, more BH professionals are leaving the field. Learn more about the BH #workforceshortage at tinyurl.com/286azbxt. #BreakingPointOhio

Suggested Post Text (Instagram):
As demand for #behavioralhealth has gone up, more BH professionals are leaving the field. Learn more about the BH #workforceshortage at tinyurl.com/286azbxt. #BreakingPointOhio #mentalhealth #mentalhealthawareness #addictionrecovery #recovery #workforce

 Breaking point image macro about staff recruitment click here to download

Download (.png)

Suggested Post Text (Facebook):
As demand for behavioral health care has gone up, BH professionals have gotten harder to find. Learn more about the BH workforce shortage at tinyurl.com/286azbxt. #BreakingPointOhio

Suggested Post Text (Twitter):
As demand for #behavioralhealth has gone up, BH professionals have gotten harder to find. Learn more about the BH #workforceshortage at tinyurl.com/286azbxt. #BreakingPointOhio

Suggested Post Text (Instagram):
As demand for #behavioralhealth has gone up, BH professionals have gotten harder to find. Learn more about the BH #workforceshortage at tinyurl.com/286azbxt. #BreakingPointOhio #mentalhealth #mentalhealthawareness #addictionrecovery #recovery #workforce

 Breaking point image macro about the length of staff vacancies click here to download

Download (.png)

Suggested Post Text (Facebook):
More Ohioans are seeking behavioral health care, but key BH positions are taking longer and longer to fill. Learn more about the BH workforce shortage at tinyurl.com/286azbxt. #BreakingPointOhio

Suggested Post Text (Twitter):
More Ohioans are seeking #behavioralhealth care, but key BH positions are taking longer and longer to fill. Learn more about the BH #workforceshortage at tinyurl.com/286azbxt. #BreakingPointOhio

Suggested Post Text (Instagram):
More #Ohio residents are seeking #behavioralhealth care, but key BH positions are taking longer and longer to fill. Learn more about the BH #workforceshortage at tinyurl.com/286azbxt. #BreakingPointOhio #mentalhealth #mentalhealthawareness #addictionrecovery #recovery #workforce

 Breaking point image macro about turnover click here to download

Download (.png)

Suggested Post Text (Facebook): 
Demand is up for mental health and addiction treatment, but turnover among therapists, psychiatrists, and other key staff is getting worse. Learn more at tinyurl.com/286azbxt. #BreakingPointOhio

Suggested Post Text (Twitter):
Demand is up for #mentalhealth and #addiction treatment, but turnover among therapists, psychiatrists, and other key staff is getting worse. Learn more at tinyurl.com/286azbxt. #BreakingPointOhio

Suggested Post Text (Instagram):
Demand is up for #mentalhealth and #addiction treatment, but turnover among therapists, psychiatrists, and other key staff is getting worse. Learn more at tinyurl.com/286azbxt. #BreakingPointOhio #mentalhealth #mentalhealthawareness #addictionrecovery #recovery #workforce

 


Image Set #2: The Solutions

As we spread the word about the behavioral health workforce shortage, it's important to offer solutions to the problem. Click the button below each image to download it. All images are 1,080 x 1,080 pixels. Be sure to use the #BreakingPointOhio hashtag and add others that make your post more shareable online. If your browser opens the images instead of downloading them, simply right-click and save when the full-size .png appears.

Download Complete Image Set (.zip)

Breaking point ration image for social media.

Download (.png)

Suggested Post Text (Facebook):
How do we fix the behavioral health workforce crisis? Insurance parity. Require plans to equitably cover mental health and substance use disorder treatment! Learn more at tinyurl.com/286azbxt. #BreakingPointOhio

Suggested Post Text (Twitter):
How do we fix the #behavioralhealth #workforce crisis? #Insuranceparity. Require plans to equitably cover #mentalhealth and #substanceuse disorder treatment! Learn more at tinyurl.com/286azbxt. #BreakingPointOhio

Suggested Post Text (Instagram):
How do we fix the #behavioralhealth #workforce crisis? #Insuranceparity. Require plans to equitably cover #mentalhealth and #substanceuse disorder treatment! Learn more at tinyurl.com/286azbxt. #BreakingPointOhio #mentalhealthawareness #addiction #recovery

Click here to download

Download (.png)

Suggested Post Text (Facebook):
How do we fix the behavioral health workforce crisis? Targeted fiscal relief. COVID relief dollars have already been set aside. It's time to put them to work for the BH workforce! Learn more at tinyurl.com/286azbxt. #BreakingPointOhio

Suggested Post Text (Twitter):
How do we fix the #behavioralhealth #workforce crisis? Targeted fiscal relief. #COVIDrelief dollars have already been set aside. It's time to put them to work for the BH workforce! Learn more at tinyurl.com/286azbxt. #BreakingPointOhio

Suggested Post Text (Instagram):
How do we fix the #behavioralhealth #workforce crisis? Targeted fiscal relief. #COVIDrelief dollars have already been set aside. It's time to put them to work for the BH workforce! Learn more at tinyurl.com/286azbxt. #BreakingPointOhio #mentalhealthawareness #addiction #recovery

Click here to download

Download (.png)

Suggested Post Text (Facebook):
How do we fix the behavioral health workforce crisis? We can help by recognizing the profession! Thank a therapist or psychiatrist, and spread the word about the field's life-saving work. Learn more at tinyurl.com/286azbxt. #BreakingPointOhio

Suggested Post Text (Twitter):
How do we fix the #behavioralhealth #workforce crisis? We can help by recognizing the profession! Thank a #therapist or #psychiatrist, and spread the word about the field's life-saving work. Learn more at tinyurl.com/286azbxt. #BreakingPointOhio

Suggested Post Text (Instagram):
How do we fix the #behavioralhealth #workforce crisis? We can help by recognizing the profession! Thank a #therapist or #psychiatrist, and spread the word about the field's life-saving work. #BreakingPointOhio #addiction #addictionrecovery #recovery

 Click here to download

Download (.png)

Suggested Post Text (Facebook):
How do we fix the behavioral health workforce crisis? Cut the red tape! Help credentialed professionals moving to Ohio get to work faster and reduce redundant paperwork. Learn more at tinyurl.com/286azbxt. #BreakingPointOhio

Suggested Post Text (Twitter):
How do we fix the #behavioralhealth #workforce crisis? #cuttheredtape! Help credentialed professionals moving to #Ohio get to work faster and reduce redundant paperwork. Learn more at tinyurl.com/286azbxt. #BreakingPointOhio

Suggested Post Text (Instagram):
How do we fix the #behavioralhealth #workforce crisis? #cuttheredtape! Help credentialed professionals moving to #Ohio get to work faster and reduce redundant paperwork. Learn more at tinyurl.com/286azbxt. #BreakingPointOhio

 Click here to download

Download (.png)

Suggested Post Text (Facebook):
How do we fix the behavioral health workforce crisis? Encourage state investment in programs that could help BH workers with tuition, loans, child care, transportation, and housing. Learn more at tinyurl.com/286azbxt. #BreakingPointOhio

Suggested Post Text (Twitter):
How do we fix the #behavioralhealth #workforce crisis? Encourage state investment in programs that could help BH workers with #tuition, loans, #childcare, #transportation, and #housing. Learn more at tinyurl.com/286azbxt. #BreakingPointOhio

Suggested Post Text (Instagram):
How do we fix the #behavioralhealth #workforce crisis? Encourage state investment in programs that could help BH workers with #tuition, loans, #childcare, #transportation, and #housing. Learn more at tinyurl.com/286azbxt. #BreakingPointOhio

 Click here to download

Download (.png)

Suggested Post Text (Facebook):
How do we fix the behavioral health workforce crisis? Help BH providers find and keep the professionals patients need! Learn more about the BH workforce shortage at tinyurl.com/286azbxt. #BreakingPointOhio

Suggested Post Text (Twitter):
How do we fix the #behavioralhealth #workforce crisis? Help BH providers find and keep the professionals patients need! Learn more about the BH workforce shortage at tinyurl.com/286azbxt. #BreakingPointOhio #recruitment

Suggested Post Text (Instagram):
How do we fix the #behavioralhealth #workforce crisis? Help BH providers find and keep the professionals patients need! Learn more about the BH workforce shortage at tinyurl.com/286azbxt. #BreakingPointOhio #recruitment #work #jobs #mentalhealth #addictionrecovery

 Click here to download

Download (.png)

Suggested Post Text (Facebook):
How do we fix the behavioral health workforce crisis? Update state rules and create more BH job opportunities for people with associate's or bachelor's degreesLearn more at tinyurl.com/286azbxt. #BreakingPointOhio

Suggested Post Text (Twitter):
How do we fix the #behavioralhealth #workforce crisis? Update state rules and create more BH #jobopportunities for people with associate's or bachelor's degreesLearn more at tinyurl.com/286azbxt. #BreakingPointOhio

Suggested Post Text (Instagram):
How do we fix the #behavioralhealth #workforce crisis? Update state rules and create more BH #jobopportunities for people with associate's or bachelor's degreesLearn more at tinyurl.com/286azbxt. #BreakingPointOhio #mentalhealth #mentalhealthawareness #addictionrecovery #recovery

 Click here to download

Download (.png)

Suggested Post Text (Facebook): 
How do we fix the behavioral health workforce crisis? Invest statewide in professional development to help BH workers grow their careers and stay in the system! Learn more at tinyurl.com/286azbxt. #BreakingPointOhio

Suggested Post Text (Twitter):
How do we fix the #behavioralhealth #workforce crisis? Invest statewide in #professionaldevelopment to help BH workers grow their careers and stay in the system! Learn more at tinyurl.com/286azbxt. #BreakingPointOhio

Suggested Post Text (Instagram):
How do we fix the #behavioralhealth #workforce crisis? Invest statewide in #professionaldevelopment to help BH workers grow their careers and stay in the system! Learn more at tinyurl.com/286azbxt. #BreakingPointOhio #mentalhealth #mentalhealthawareness #addictionrecovery #recovery

  


 

Download the Full "Breaking Point" Report.
Download the Executive Summary.

Questions about the report or #BreakingPointOhio? Send an email to Training and Communications Director Erich Hiner at [email protected].

 About The Ohio Council

Breaking Point: Ohio's Behavioral Health Workforce Shortage